Meanings
The phrase comes from its use in the game of Cricket where the pitch is rolled before a match.
Preparing audiences for an unpopular change.
Example Sentences
1
After months of hard work, the team is ready to roll the pitch with their new product.
2
The marketing department has been preparing a compelling campaign to roll the pitch for their latest offering.
3
The CEO plans to roll the pitch at the upcoming conference and present the company's future plans.
4
The sales team had only one shot to roll the pitch and convince the client to sign the deal.
5
The startup is eager to roll the pitch and attract potential investors.
