GIMMICK Antonyms

• not fake or counterfeit

• not pretended; sincerely felt or expressed

• being or reflecting the essential or genuine character of something

• being or occurring in fact or actuality; having verified existence; not illusory

• no less than what is stated; worthy of the name

• of, relating to, or representing an amount that is corrected for inflation

• having substance or capable of being treated as fact; not imaginary

• any rational or irrational number

• the basic unit of money in Brazil; equal to 100 centavos

• an old small silver Spanish coin

• used to give emphasis

• not to be taken lightly

• capable of being treated as fact

• being or reflecting the essential or genuine character of something

• (of property) fixed or immovable

• coinciding with reality

• concerned with work or important matters rather than play or trivialities

• completely lacking in playfulness

• of great consequence

• causing fear or anxiety by threatening great harm

• appealing to the mind

• requiring effort or concentration; complex and not easy to answer or solve

• free from ambiguity

• without evasion or compromise

• without concealment or deception; honest

• pointed directly ahead