ETHOS Synonyms

• a belief (or system of beliefs) accepted as authoritative by some group or school

• the rational investigation of questions about existence and knowledge and ethics

• any personal belief about how to live or how to deal with a situation

• the vital principle or animating force within living things

• the general atmosphere of a place or situation and the effect that it has on people

• a fundamental emotional and activating principle determining one's character

• any incorporeal supernatural being that can become visible (or audible) to human beings

• the state of a person's emotions (especially with regard to pleasure or dejection)

• the intended meaning of a communication

• animation and energy in action or expression

• an inclination or tendency of a certain kind

• infuse with spirit

• beliefs of a person or social group in which they have an emotional investment (either for or against something)

• any cognitive content held as true

• a vague idea in which some confidence is placed

• of or relating to the philosophical doctrine of the reality of ideas

• the idea of something that is perfect; something that one hopes to attain

• model of excellence or perfection of a kind; one having no equal

• conforming to an ultimate standard of perfection or excellence; embodying an ideal

• constituting or existing only in the form of an idea or mental image or conception

• a basic generalization that is accepted as true and that can be used as a basis for reasoning or conduct

• a rule or standard especially of good behavior

• a basic truth or law or assumption

• a rule or law concerning a natural phenomenon or the function of a complex system

• rule of personal conduct

• (law) an explanation of the fundamental reasons (especially an explanation of the working of some device in terms of laws of nature)